16 Aug 2012

SugarSync Makes Sense

Blog

We’ve just made our lives a whole lot easier by discovering a cloud back up service called SugarSync. It can be compared to Google Drive, Dropbox, Box Sync, or Microsoft SkyDrive, but when it comes to features SugarSync has them all. SugarSync makes it possible to continuously back up all of your files across all of your devices. Once they’re synced you can access files from your laptop, desktop, work computer, smart phone, or iPad anywhere, anytime. You don’t even need an internet connection to make changes to a file that’s already synced. Then, once you get a connection the changes and updates will automatically be synced across all of your devices. That’s the beauty of it all. As SugarSync says, it’s set it and forget it!

Learn more about SugarSync and sign up for a free trial account by clicking the banner below.

20 Apr 2012

CRM + Marketing Automation

Blog, Free Resources

Looking for away to maximize the benefit of your Customer Relationship Management (CRM) Software? Watch as our Managing Supervisor, Therese Maloney, explains the benefits of adding Marketing Automation to your CRM.

Key Takeaways from this video:

  1. CRM starts the relationship with your Customers by managing all the data
  2. Marketing Automation uses content and customer activities to supercharge your CRM. In other words, Marketing Automation receives feedback and adjusts messaging based on the actions of your customers.
  3. The formula for success is CRM + Marketing Automation = Increased ROI

If you have any other questions about the relationship between CRM and Marketing Automation, tweet to Therese @TMMaloney or the Business Armory Team @BusinessArmory or Leave us a question on our Facebook Wall

27 Mar 2012

“Come Back and See Us Again Real Soon”

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Customer service is a battle fought with small victories and big explosions. As any small business owner will attest to, managing customer expectations and delivering great service is one of the pillars of success. This is easy to remember (most of the time) when working directly face to face with your customers. One big mistake many small businesses and nonprofits make is not letting their customer service skills flow into their marketing plan and efforts.

For example, a few weeks ago, I went into our local Starbucks. The woman behind the counter greeted me nicely, and asked me about my day while she poured my coffee. The clincher was right before I left: she turned and said, “Come back and see me again real soon.” Think about that statement for a minute, she was personally inviting me back, not to buy more coffee, but to visit her, to see her, to connect with her.

Customer service should occur at every touch point with your customer, especially your email and online marketing, where it is much harder to make a connection. So, how do you connect authentically with your customers in your emails and social media? Three steps: Think like your customer, have a plan, and be authentic.

Let’s see this in action. For example: I’m writing this blog post to you, my potential or current customer. As I’m writing to you, I like to think we are sitting across the table from one another having a cup of coffee. I try to base the majority of my posts on questions we get from clients, trends in the market, and problems we notice. I try to make the experience less like a paper, and more like a conversation or a letter. Most importantly, I try to be authentic – authenticity is the key to great leadership.

That’s enough about me, let’s talk about getting you started. Click here to download a sample editorial calendar to help get you started in planning your social media and email marketing content.

Until next time – Come back and see us again real soon.
Therese

Therese is the Managing Supervisor at Business Armory. You can follow her on Twitter @TMMaloney or @BusinessArmory. Photo Credit Here.

20 Mar 2012

Cleaning House

Blog

Many clients come to us with one main problem: a legacy of disconnected, “one-hit wonder” marketing efforts that have achieved some success, but have stalled. We’ll blog later about the dangers of “one hit wonder” marketing, but the first step in building a successful plan and a marketing system is to review all of these past efforts, looking for patterns and writing a core story.

This process is like cleaning out an old house. You must proceed gently. Be patient, let the house introduce itself to you and you never know what you will find. The first step in moving from a one-hit wonder to a marketing system is to look for patterns. Why have these past efforts been successful individually? What is your customer (or donor) base trying to tell you?

Here are a few questions to get you started:

-Why was this promotion successful?

-What type of customers had the greatest response?

-What feedback did I receive?

-How can I replicate these positive responses?

-How can this be translated into a better customer experience?

As spring approaches, it is the perfect time to clear the marketing cobwebs and make a fresh start.

Until next time,
Share your marketing horror stories on our Facebook Wall and we’ll blog about our favorites!

-Therese
Therese is the Managing Supervisor at Business Armory. You can follow her @TMMaloney or @BusinessArmory. Photo Credit Here

12 Mar 2012

The Importance of a Good Process

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Half a block away from our office is a small Greek restaurant. The amazing thing about this restaurant, besides the food, is the unique way they provide service everyday. If you go in at lunchtime, the line is typically out the door, but yet everyone is served within 10 minutes or less. How does this happen? A good sales process.

The customer enters restaurant, gets in line, one employee takes the order, another cooks and pulls orders together, the last rings up customers and makes sure that they have all the parts of their order. Simple, but effective. The result is a delicious product. It is delivered in a great manner within a great atmosphere for the customer.

The same logic applies in the nonprofit or small business marketing sphere. From initial email to delivery of product (or donation), your customer should be in a carefully defined process that will generate a good experience. The best way to start crafting your process is to look at your organization through the eyes of your best customer – what is their experience like? What systems can we put in place to to make that experience run better?

Until next time, leave us your questions/stories on our Facebook Wall! And-if you are in the Steubenville area any time soon-go to Yorgos, on 127 N 4th Street downtown. It will definitely be worth your while.

Opa!!
Therese

Therese is the Managing Supervisor at Business Armory. She specializes in marketing systematization and is also the local food connoisseur. You can follow her @TMMaloney or @BusinessArmory. Photo Credit: Ordinary Grace