20 Apr 2012

CRM + Marketing Automation

Looking for away to maximize the benefit of your Customer Relationship Management (CRM) Software? Watch as our Managing Supervisor, Therese Maloney, explains the benefits of adding Marketing Automation to your CRM.

Key Takeaways from this video:

  1. CRM starts the relationship with your Customers by managing all the data
  2. Marketing Automation uses content and customer activities to supercharge your CRM. In other words, Marketing Automation receives feedback and adjusts messaging based on the actions of your customers.
  3. The formula for success is CRM + Marketing Automation = Increased ROI

If you have any other questions about the relationship between CRM and Marketing Automation, tweet to Therese @TMMaloney or the Business Armory Team @BusinessArmory or Leave us a question on our Facebook Wall